Developed a sub concept for Dish Business’ event presence at The Hospitality Show, a major industry event for hotel owners, operators, and technology leaders. Building off their current campaign concept, it was important to maintain a connective visual thread while also expanding the theme to generate more awareness. Deliverables included a booth design, OOH placements, a landing page, print materials, email and social. A Passport Program was also designed to encouraging attendees to visit all partners to collect stamps. Completed passports were entered to win a travel voucher.